How do I add or modify keywords in a campaign?

This article provides information on how to add or modify keywords in campaigns. For a comprehensive article on keyword syntax, tips for best practices and other details, please see the keyword setup guide.

Adding or Modifiying Keywords: You have to be logged in as an admin level user (or have edit rights to the campaign) to be able to edit keywords in existing campaigns. 

A few basic things about Keywords

  • A Keyword can be a single word or have multiple word phrases, with or without quotes and operators - see below and keyword setup guide for details
  • Keywords are case insensitive, using uppercase or lowercase gives the same results. 
  • Keywords are taken literally (with a few exceptions noted in the keyword setup guide). That is, verizon, #verizon and @verizon will search for and capture these three different terms respectively.
  • Keyword Groupings allow you to create groups of two or more keywords, for the purpose of ease of analysis and comparisons. 

You can modify the keywords in an existing campaign by following these steps:

  • From the homepage, click “Manage Campaigns”.
  • Click on the campaign name - you will be taken to the campaign edit page.
  • To add new keyword, click on “Add Keyword” under “Brand Keywords” or “Competition Keywords” 
  • Enter keyword in the specified text box. Use color coded syntax validator to make sure your query is correct. Click “Done” to finish.
  • To delete a keyword, hover over the keyword to reveal the delete icon. Click on it to delete the keyword.
  • To edit a Keyword, hover over the keyword to see the edit icon. Click on it to go to the edit keyword view and modify the keyword.
  • Details about the syntax and what is allowed are available here.

Keyword Examples

  • #verizon — Listens for one or more mentions of “verizon” anywhere in any piece of content. E.g., “I love #Verizon”. It will not match "I love verizon". It will also not match "I love @verizon".
  • verizon droid — Listens for one or more mentions of both the words “verizon” and “droid” anywhere in any piece of content. The two words may not occur right next to each other. E.g., “Verizon just introduced the new droid phone model”
  • “verizon droid” — Listens for one or more mentions of the exact phrase “verizon droid” anywhere in any piece of content. E.g., “My new Verizon Droid phone rocks!”
  • verizon “droid incredible” — Listens for one or more mentions of the word “verizon” and the exact phrase “droid incredible” anywhere in any piece of content. The word and the phrase may OR may not occur right next to each other. E.g., “Just got back from the Verizon store. I am loving my new Droid Incredible!”
  • “verizon fios” AND (tv OR phone OR internet) NOT (dsl OR copper)— Listens for the advanced term matching Boolean expression
  • Proximity Operator: Use ~ immediately next to a term in quotes with a number to specify proximity i.e. number of words between the terms. The allowed proximity range is 1 to 6.
  • "verizon tv"~5— Listens for verizon and tv when these keywords are within a distance of 5 words in a post 

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Related Articles:
http://www.mutualmind.com/blog/2014/03/introducing-our-new-keyword-syntax-tree/
http://support.mutualmind.com/knowledgebase/articles/332709-how-do-exclusion-filters-work

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