Here's the description for the 13 dimensions available in Adaptive Listening post rule:
1 Author Username lets you select content by the actual screen name of their social account. This can let you target content from a single user ('is'), or from a list of users ('in').
2 Category lets you select content that matches the “Brand” or “Competition” groups of keywords within your campaign.
3 Content lets you input a specific word or phrase you’d like to identify within posts, or check a post to see if it matches a preconfigured boolean query. It uses names of each keyword created, so it’s important to name your keywords something that best describes what content it’s capturing.
4 Display Name lets you choose content from users based on the name they’ve chosen to be shown on their account. This can be anything the user wants, including “Willy Wonka.” If all your brand employee social accounts use a similar naming structure, this can be a useful tool for finding them.
5,6 Followers Count / Friends Count let you select content from users on Twitter who are followed by or who follow a certain number of other Twitter users.
7 Image (is present) allows you to match posts with an image embedded in the post.
8,9 Keyword / Group lets you match content to a specific keyword or a group of keywords within your campaign. The auto-complete list pulls the names of each keyword created, so it’s important to name your keywords something that best describes what content it’s capturing.
10 Klout score lets you match a post based on Klout score (0-100) value or a threshold.
11 Language allows you to select a language from our 45 supported languages - only one language can be selected. Add a separate rule if you want matches against another language.
12 Location allows you to select a list of locations (that you have already setup) using Match Lists. Create a location lists with your choice of city/countries and the rule with examine the post to see if it matches any of the locations in the list.
13 Mention type lets you apply a rule to a specific type of social mention. There are 4 choices: post, reply, share (e.g. retweet) or update.
14 Persona refers to the Persona that is calculated based on Watson Personality Insights. Examples include 'Likely to Buy' or 'Likely to Share'.
15 Profile Description refers to the short blurb most social networks allow users to include with their user account. In the case of Twitter, this is the Twitter Bio, and it can be extremely useful for identifying accounts that are employees of a company, or ones that are the official outlets for brands.
16 Publisher lets you apply a rule to a specific source of social network e.g. Twitter, Instagram or Facebook.
17 Sentiment lets you segment content that has been identified by our natural language processing engine as “positive,” “neutral,” or “negative.”